It is the right time to improve on your old logo. This necessity is because a logo has a significant impact on your business. For example, a logo can change customers behavior. It can change the way your customers act and think. That is, your customers will begin to build up more confidence while doing business with you.
A logo will make you look more professional, and will help your customers to remember you. They will begin to associate the experiences and feelings when they see your logo. And a logo will help you stand out from the competition. Therefore you must give your company befitting logo design.
In this article, the top 5 tips for when you are considering a new logo for your company are listed below;
1. Check if the logo reflects the nature of your business
One of the primary purposes of designing a logo is to represent your product. While designing your logo, associate it with the idea your product represents. Secondly, check out if the logo helps your customers to recognize your products every time they see your logo. For example, let consider Coca-Cola Company producing soft drinks. Coca-Cola is known for its unique logo, which helps to advertise the companies name.
2. Make your design to be straightforward
Simplicity is one of the contributing factors to logo design. One of the most important functions of a logo is to identify. And therefore, simplicity is what it means. While designing your logo, you should avoid too many decorations and effects, a design that depends on lots of colors, and other effects like shadows and gradients will lose integrity. The logo should be able to sum up everything in a one-word map or symbol.
3. Impression
Another relevant function of a logo is to make an impression on your customers. The first impression matters. It should be effortless, if its complex, it will be difficult to remember. Your customers should be able to describe or sketch your logo after patronizing you. Also, your logo should be readable. If not, it is completely useless. Choose a logo mark indicating what your business is all about. For example, if you are running a school business, your logo should involve a book and pen embedded into it.
4. Scalability
While designing a good logo, it should be apparent, even when scaled down to a small size. When viewed from a far distance, it remains clear without losing any detail. A great logo can work at any size, and anywhere you want to use it.
5. Pay attention to the right typography and color
More emphasis should be given to the style type or font treatment of the products or companies name. A good style helps you reach many people and tells them you are reliable. Pick a font that complements and completes your logo. Choose an attractive graphic that matches the personality, service, or product or name of your company.